Powering 24 of the Fortune 100,
and leading global disruptors.

People are starting to come to me and say ‘we want to test this’ and opinions are starting to fly around. It’s beginning to take hold that the data will tell the truth.
Dave Powell
Dave Powell

E-Commerce Conversion Manager

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Blue Apron Validates Products Faster with Experimentation
Retail
Driving Innovation at HP through an Experimentation Center of Excellence
Retail
Taking a personalized approach to cart abandonment
Retail
How experimentation drives donations for the UK’s biggest charity
Non-profit
The bold fashion brand delivers bold customer experiences
Retail
Metromile: lowering customer acquisition costs, one experiment at a time
Financial Services
80% decrease in return rate
Retail
Eliminating guesswork in product development with experimentation
Travel
Accenture Interactive and Optimizely Improve the Buyer Journey for Vitamix
Retail
Sky Perfects its Help Center Experience with Optimizely
Media
Alaska Improves its Mileage Plan Offering with Optimizely
Travel
KLM scaling its test-and-learn culture with Optimizely
Travel
NS&I Revamp Digital Touchpoints with Experimentation
Financial Services
Building products that fans and content creators love and use obsessively
Retail
The winning solution for General Assembly
Retail
Tasty experiences delivered
Retail
Making Headlines with Experimentation
Media
Digital experiments are part of the strategy
Retail
increased mobile conversion rate
Financial Services
Simple button variation increases clicks by 12%
B2B
Increased stylist productivity 90%
Retail
Validating product ideation through Optimizely
Retail
Creating the customer journey with Optimizely
Financial Services
Making better business decisions with Optimizely
Media
Validating new product messaging with Optimizely
B2B
Improve digital products by enabling teams to test their ideas easily
Travel
Democratizing decision making with Optimizely
B2B
Eliminating guesswork with Optimizely
Financial Services
Building Awareness of Century-Old Content
Non-profit
43% lift in simcity pre-orders
Retail
improved navigation
Non-profit
Optimizing subscriber experiences
Media
Building an Insights-Driven Business
Retail
54% more revenue per visitor
Retail
69% increase in leads
B2B
More student participation
Non-profit
45% increase in donations
Government
7% increase in cross sells
Retail
Built an experimentation culture
Retail
28% lift in social shares
Media
more social engagement
Non-profit
Tracked full funnel conversions
Travel
Experimentation as a company goal
Real Estate
63% increase in order conversions
Retail
140% increase in lead quality
B2B
5% more pageviews per visitor
Media
Increased mobile customer LTV
Travel
133% more new members
Retail
46% increase in subscriptions
Media
Established an experimentation culture
Retail
100% lift in pageviews
Media
Optimized multichannel shopping experience
Retail
Building a data-driven culture
Media
Increased ad revenue
Media
Doubled revenue in one month
Travel
Increased donation value
Non-profit
Optimizing for mobile web wins
Travel
Increased ad viewability
Media
Increased form submissions
Retail
Conversions and revenue increase with product page redesign
Retail