Thank you for joining more than 500 experimentation experts for a fantastic day of networking, inspiring keynotes, and more at Opticon19 Europe. You can relive the magic by watching the keynote recordings below.
The Optimizely ROI Model created to empower experimenters. Infused with insights from millions of experiments, this approach is clear, flexible, and based on your data to meet your unique reporting needs.
Personalization and AI, our new ROI Model and On-Demand Services, new SDKs and out-of-the-box implementation for Optimizely Full Stack, and more from the Optimizely product team.
Optimizely Performance Edge is a new capability to run blazing fast website experiments by moving key decisions to the Edge. Experiments render on average in less than 50ms.
For data teams looking to uncover deeper insights from experiments, this powerful solution includes enriched experiment data, analysis libraries, and a portable lab environment.
Learn about the latest innovations in experimentation that will enable teams to create breakthrough customer experiences and unlock performance.
Professor Thomke – from Harvard Business School – shows how unleashing experimentation at scale unlocks innovation and drives digital competitiveness.
In this session, Hello Fresh, TUI and FedEx talked us through how they ramped up their experimentation programs.
At Opticon19 we brought more speakers and sessions than ever before, and now we’re sharing all of the content with you to help you drive a culture of experimentation in your organization. Hear from leaders at organizations including IBM, Mailchimp, The Wall Street Journal, and more.
1 October 2019
Winning the hearts and minds of digital-first customers
Opticon19 Europe brought together the world’s leaders in digital experience optimization. They joined us for a day full of opportunities to gain the knowledge, connections and inspiration to inject new momentum into their digital transformation and experimentation journeys. Whether they were just starting out, moving to the next level or considered themselves to be experimentation pros, there was a track for them.
You are starting out in the experimentation world, and you're keen to learn more about improving digital experiences. You're looking for some guidance.
You're embracing experimentation to improve customer experience, but need to ramp up and move at speed. Keen to reach beyond A/B testing and focus on gaining business impact from experimentation.
You experiment with ease and know the fastest way to implement experiments. You're facing the challenge of having to continually reinvent the digital experience for customers at speed.
Grazia’s daily mission is to optimize the digital experience of KLM’s customers (and increase KLM’s turnover) using data-based insights. Moreover she is the team’s expert on A/B testing and actively promotes experimentation within the digital department. Grazia has been working at KLM Digital for 5 years. In her previous jobs within KLM she was responsible for the planning and optimization of flights, maintenance, airport slots and cabin crew.
Dylan is the User Experience Lead at Cancer Research UK. His team helps the organisation to provide products and services that answer the needs of beneficiaries, supporters and employees. They have made a huge contribution to improvements in comprehension, findability and accessibility of patient information, and increased engagement and conversion on fundraising products.
Gareth is Head of Customer Success at Contentsquare, looking after 60+ clients across Northern Europe. Having previously worked at Qubit and Deloitte Digital in customer analytics, he has vast experience in helping customers successfully improve their sites user experience and drive conversions.
Ellie has 8yrs experience working in optimisation both as a vendor, a consultant and more recently in-house for Photobox Group. Her main areas of expertise are experiment methodology, data science and experiment engineering. Her current role is focussed on getting product teams at photobox experimenting at scale while creating positive impact for photobox's customers.
Harry leads the Accenture Interactive Experience Analytics and Optimisation capability within Accenture Interactive, the world’s largest digital agency – creating world leading experiences across all sectors. Harry has worked for over 15 years in data driven experiences and marketing across retail, travel, financial services, utilities and leisure. From early days of introducing web analytics and dynamic websites to major brands for the first time, via a period of running performance marketing teams, he identified the enormous potential to focus on evidence based experience design in 2011. He now helps to transform experiences at scale with the combined capabilities of the Accenture Interactive family.
Wouter Jansen helps driving the experimentation program at Dutch Railways and helps out several of the online teams to continuously improve the website in a data-driven way. He’s passionate about experimentation but even more so about engaging with the end-user to create products that create actual value for them.
Mamshad leads the BBC’s Experimentation team, working for one of the UK’s most loved public institutions whose programmes and services reach 9 in 10 UK adults each week. He focuses on instilling experimentation across all areas to drive growth and engagement, helping the organisation to make the right decisions and deliver the best products and experiences for its audiences.
As the Director of Technical Partnerships and Strategy at Quantum Metric, Jake helps enterprises maximize their technology stack investment by facilitating partnerships and product capabilities. Previously, he led customer journey improvement through his work at Clicktale and Heap Analytics.
Heather is a Senior Experimentation Analyst at the BBC, having joined in September 2017. She helps the BBC’s digital product portfolio make informed decisions through experimentation – from developing strategies and strong hypotheses, to helping cross-functional teams work better together with the end-to-end process. She is passionate about helping to innovate and improve the way the BBC optimises headlines, live content, connected TV and Voice.
Justyna is a Senior Product Analyst at HelloFresh where, for the past year, she has been leading analytical efforts in the area of retention. She focuses on implementing sound A/B test, and making sense of the stories hidden in the data. She is passionate about promoting data driven-product decisions that keep the customer at the heart of the equation. Before HelloFresh, she worked in New York, most recently as a Data Analyst at SundaySky.
Michael is responsible for experimentation and user research for robinson.com and magiclife.com. Passionate about learning in all areas, he began as a conversion optimiser and has benefited from his experiences as a digital analyst, project manager and software developer.
Owen leads digital experimentation at H&M online, driving a culture of data driven decision making. With almost 10 years experience within fashion retail, during the last 5 years he has been leading a team, using experimentation, web & visual analytics to optimise user experiences across the digital user journey globally.
Alex joined Tealium in 2017 following a successful global TMS (Tealium) rollout at HSBC. As a "data perfectionist," his current focus is to manage the talented teams that onboard Tealium customers throughout the EMEA region. In addition to over ten years experience at a digital agency, Alex has accumulated a breadth and depth of knowledge across an extensive range of the digital landscape including frontend web development, CMS deployment, ECRM, and web analytics. He's a process-driven data professional who enables Tealium customers to realise the value in their technology investment and customer data.
Professor Stefan Thomke of Harvard Business School, an authority on the management of innovation, has worked with US, European and Asian firms on product, process, and technology development, organizational design and change, and strategy.
Professor Thomke’s research and writings have focused primarily on the process, economics, and management of business experimentation in innovation. He is a widely published author with more than one hundred articles, cases and notes published in books and leading journals.
Luís is currently the Principal Product Manager - Experimentation at Farfetch, promoting a Test & Learn Center of Excellence across the company, guaranteeing it is accurate, scalable, hypothesis-driven and customer-centric. Luís started as a software engineer but quickly saw the necessity to understand how users interacted with products, leading him to being responsible for the end to end customer journey and experience.
After a decade of digital consultancy and entrepreneurship, I decided 4 years ago to throw myself into the corporate world. My ambition was ever so high: embark on a digital transformation journey at a 450,000-people-company called FedEx. We started building a data driven, customer focused team with a mission to create superior digital solutions for our customers and to lead the company’s agile evolution. Now, 4 years later, we’re not there yet, but we’re on the right track to fulfil that ambition.
Martijn has over 10 years of experience in Digital Experience Optimization. With his experience as a class-room trainer and business consulting background, he often speaks at various events on how to use data and technology in order to become an insight driven business.
Currently, he and his team advise companies on a strategic level on how to transform business requirements into the best possible experience using the Optimizely Experimentation Platform.
Jason leads Optimizely's Training Services team in EMEA, enabling hundreds of businesses to build their experimentation programs, increase their knowledge of the Optimizely platform, and gain meaningful insights from their experiment data.
Sebastiaan is in the software industry for 17 years and is responsible for Optimizely’s progress and execution in the EMEA region. Before joining Optimizely, Sebastiaan was responsible for the European Business at Exact Software, a leader for cloud accounting and ERP solutions.
Sharon Head is the Director of Customer Success in EMEA for Optimizely. She is committed to helping our customers unlock the potential of digital experimentation to deliver exceptional ROI on their investment. Prior to Optimizely, Sharon worked with dotdigital, Teradata and eBay.
As Head of EMEA and ANZ Marketing at Optimizely, Lisette Huyskamp is responsible for managing the EMEA and ANZ marketing team, and developing the marketing strategy and programs for pipeline building. Prior to joining Optimizely, Lisette managed the EMEA and APAC marketing programs for Qlik. Her extensive experience provides her with a thorough understanding of business needs, which she translates into solid strategies and executable plans.
As co-founder and CTO, Pete Koomen guides the technology vision behind Optimizely’s Experimentation Platform, ensuring businesses have access to the tools they need to test their assumptions and respond quickly to ever-changing market dynamics and customer expectations. Pete co-founded Optimizely with Dan Siroker in 2009 after spending three years as a product manager at Google, working on the Google App Engine and other projects.
Jil has delivered keynote speeches and workshops in front of leading brands and conferences across Europe. Her talks are often praised for being actionable, thought-provoking content. Through her daily work she facilitates transformation of mindsets, drives cultural shift of leadership & product teams, and encourages replacement of digital guesswork with evidence-based optimization.
With an extensive background in the startup world as well as management consulting, Jil is originally from Germany and has lived and/or worked in 16 countries. She is currently based in Amsterdam and works as a Senior Strategy Consultant with Optimizely's global client base.
As Senior Director of Product Management at Optimizely, Jon Noronha is responsible for leading a team of Product Managers to discover new ways for companies to experiment more across websites, apps and every level of the stack. Prior to joining Optimizely, Jon coordinated engineering teams across Seattle and Beijing to rethink visual search at Microsoft. As part of Bing’s Image Search team at Microsoft, Jon worked at the intersection of machine learning, distributed systems, and image processing and learned the power of usability studies, quantitative analysis, and constant A/B testing. Jon has a bachelor’s degree in Computer Science from Harvard University.
Hazjier is a global expert in the field of digital experience optimization. He is Optimizely’s Global Director for Strategy & Value and has led consulting teams working with incredible companies, including Microsoft, IBM, H&M, eBay, the BBC, and more.
David is Optimizely’s COO and CFO and joined Optimizely in 2016 from eBay, where he was the CFO for the $30 billion North America marketplace. David is deeply passionate about the power of data to help people make better choices and to help businesses create extraordinary experiences for their customers.
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