September 30, 2024 | 2 minutesFrom the CEO: Optimizely Acquires NetSpringI'm excited to announce the acquisition of NetSpring. They're a category leader, and we're bringing world class warehouse native analytics.
August 03, 2024 | 2 minutesFrom CMO to President: Shafqat Islam's expanded role and Optimizely's future in the AI-driven marketing landscapeModern marketing is a convergence of skill sets: a strong sense of customer and market, a product mindset, and an understanding of data and metrics. At...
February 01, 2023 | 5 minutesSix questions for our new CMO, Shafqat IslamNow that you've stepped into the CMO role, what are you looking forward to when it comes to growing Optimizely's marketing presence in the world?
October 04, 2022 | 3 minutesReinventing how marketing worksSuccess is tied to measurable performance, and robust data is non-negotiable when capturing customers’ attention.
September 02, 2022 | 1 minuteTaking 2022 by stormIn 2022, we took major steps toward reinventing how marketers work. And we’re just getting started. We take pride in offering best-in-class solutions built...
December 01, 2021 | 3 minutesLet marketers have fun againToday Optimizely announced a definitive agreement to acquire Welcome, the leading content marketing platform designed specifically to support...
April 07, 2021 | 2 minutesBecoming Optimizely - from window to the brand to being the businessSimple websites were initially supposed to be a window into a brand. But as brand, content and business increasingly transitioned online, digital experience...
January 27, 2021 | 2 minutesThe global leader in DXP is now: OptimizelyAt Episerver, we pursue a clear purpose: to empower our customers to unlock digital potential. Our customers want to confidently innovate and drive measurable...
April 09, 2020 | 1 minuteCome Back Stronger: Our Free Content Diagnostics OfferWe are all facing unprecedented disruptions to our daily lives amid the COVID-19 pandemic. Every organization must rely on digital content to inform their...
