Make your travel site soar

Turn a routine flight or overnight stay purchase into an opportunity to make a personal connection with your customers. Give them a tailored experience filled with value, convenience and a taste of the adventure that awaits.

Deliver personalized experiences across every device

It’s no longer enough to have just a top-notch desktop experience. Customers are now booking and sharing their itineraries on mobile devices. Join leading travel brands, like Virgin America, who are already amplifying their bookings, cross-sales, and ancillary purchases with experimentation.

Germany’s HolidayCheck weighs in on the power of experimentation

HolidayCheck has a clear ambition: become the most traveler-friendly company in the world. To ensure they are putting the customer experience first, HolidayCheck eliminates guesswork and gut instinct by experimenting with new releases on their product and marketing teams.

Empower your entire team to create winning experiences

  • Remove friction in the booking flow

    Reduce the number of abandoned carts by experimenting with new user experiences that nudge visitors to take action.
  • Upsell ancillary goods and services

    Promote recommended products or packages that are frequently bought together with Optimizely's Recommendations engine.
  • Experiment with pricing strategies

    Standard pricing has giving way to complex pricing strategies such as surge pricing. Optimizely's server-side product (Full Stack) allows you to experiment with pricing algorithms.
  • Launch with confidence using feature rollouts

    Optimizely lets you control a feature rollout so you can test creative new ideas in market on a small cohort before a global launch.
  • Perfect the mobile experience

    From booking to viewing itineraries, consumers have grown to expect a smooth tailored experience on mobile. Experimentation lets you meet that need across any device.
  • Create rich, relevant experiences with customer data

    Why show the same message to a repeat visitor? Better to personalize their online experiences, ultimately increasing engagement and bookings.

Leverage the industry's best security profile

Optimizely X is built for the Enterprise — from Full Stack Experimentation which implements Optimizely on your own servers to PCI Compliance. Protective Life Insurance chose Optimizely because of an ability to deliver and exceed their security requirements.

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Upside Travel moves fast without breaking things

Upside is the first online travel service built just for business travelers. Every change Upside's team makes to their product is rolled out with Optimizely. Before releasing globally, the team rolls out the feature to a small portion of site traffic to ensure that features are bug-free and stable. As a result, they’re able to launch product quickly and eliminate underperforming experiences.

Read Case Study
Upside case study-02
Any time we deploy something new in our product, we do it as a test to measure conversion and revenue impact, ensuring every change to the customer experience is a positive one.
Colin Gardiner
Colin Gardiner

VP of Product & Analytics

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