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The Thomke Talks

A Five-Part Series on Innovation & Digital Experimentation

The Thomke Talks:

Episode 1, The Value of Digital Experimentation


Experimentation: The What & How of Digital Competitiveness

Experimentation is emerging as the next major digital capability that will separate business winners from losers. This original research report from Harvard Business Review Analytic Services, based on interviews with industry executives and other subject matter experts, delves into the rise of experimentation as the next major digital corporate capability and how companies are making it work.

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HBR Experimentation The what and how of digital competitiveness